Nate Casimiro Headshot

Nathen "Nate" Casimiro

AI-Driven Marketing Operations Leader and Lifecycle Expert

AI-Driven Marketing Operations Leader

https://www.linkedin.com/in/maybenater/

EXPERIENCE PROFILE

Executive Summary

Marketing Operations Leader with 10+ years of experience engineering AI-enabled marketing systems, cross-functional governance, and data-driven execution frameworks. Current Marketing Operations Manager at Zillow Group for the SteetEasy brand demonstrating senior level ability to align marketing, legal, and data teams to deliver scalable, compliant, and innovative business outcomes.Skilled in CRM + CDP integration, audience automation, and lifecycle optimization across enterprise ecosystems and developing infrastructure that accelerates growth while maintaining transparency, ethics, and operational clarity.

TECHNICAL SKILL

Systems & Workflow

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  • Jira | project management, reporting

  • Monday | brief inventory, workflow design

  • HubSpot | lead scoring, sales enablement

  • Iterable | customer journeys & segmentation

  • Salesforce | lead routing, MQL attribution

TECHNICAL SKILL

Automation & AI

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  • Databricks | data modeling + integrations

  • Hightouch | reverse ETL orchestration

  • Looker | segmentation, performance analytics

  • Tableau | dashboards, executive reporting

  • Qualtrics | customer surveys, UX research

  • Okta / Auth0 | 2FA and access management

TECHNICAL SKILL

Data & Infrastructure

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  • Databricks | data modeling + integrations

  • Hightouch | reverse ETL orchestration

  • Looker | segmentation, performance analytics

  • Tableau | dashboards, executive reporting

  • Qualtrics | customer surveys, UX research

  • Okta / Auth0 | 2FA and access management

TECHNICAL SKILL

Leadership & Strategy

Privacy-by-design frameworks; audit documentation; consent and data handling compliance; MarTech legal governance and AI transparency evaluation.

  • Databricks | data modeling + integrations

  • Hightouch | reverse ETL orchestration

  • Looker | segmentation, performance

  • Tableau | dashboards, executive reporting

  • Qualtrics | customer surveys, UX research

  • Okta / Auth0 | 2FA and access management

TECHNICAL SKILL

Governance & Compliance

AI workflow automation (taxonomy classification, QA summarization, campaign analysis); GPT-based content QA and performance insights; automation layer design integrating CRM + CDP for personalization and compliance.

  • Databricks | data modeling + integrations

  • Hightouch | reverse ETL orchestration

  • Looker | segmentation, performance analytics

  • Tableau | dashboards, executive reporting

  • Qualtrics | customer surveys, UX research

  • Okta / Auth0 | 2FA and access management

MARKETING OPERATIONS MANAGER

Current Role Highlights

  • AI & Analytics Enablement | Implemented GPT-powered taxonomy and QA classification system improving campaign reporting accuracy and documentation efficiency by 45%, enabling cleaner performance insights and faster post-launch analysis.

  • Lifecycle Optimization | Outperformed real estate industry email vertical benchmarks (XX% unique open rate, XX% unique CTR, XX% CTOR, XX% unsubscribe rate) by refining segmentation, timing, and creative execution.

  • Financial Ownership | Co-managed a $10M annual marketing budget and led vendor strategy for $400K+ in automation and CMS contracts, ensuring alignment between spend, performance, and scale.

  • Operational Efficiency | Automated marketing workflows and sprint processes that reduced cycle time by up to 80%, improving predictability and execution speed across multi-channel programs.

Work History

Zillow Group
Marketing Operations Manager
Remote, 2021 - PresentArizona Army National Guard
Sergeant, Network Communication Systems
Buckeye, Arizona 2019 - 2025Freelance Marketing & Web Development
Independent Contractor
Remote, 2016 - 2020Simpleview Inc.
Marketing Operations Manager
Tucson, Arizona 2014 - 2021WICN Public Radio
Marketing Intern
Worcester, Massachusetts 2014 - 2021City Year Los Angeles, AmeriCorps
Corps Member
Los Angeles, California 2009 - 2010

Certifications

  • DoD Secret Security Clearance
    Authorized access to classified national security information up to Secret level.

  • Nielsen Norman UX Certification
    30+ hours of advanced UX training in usability testing, personas, and digital copywriting.

Education

Bachelor of Arts in Interactive Media
Concentration in Computer Application Design
Becker College, Worcester MA (2010 - 2014)Network Communication Systems Course
U.S. Army Cyber Center of Excellence
Fort Gordon, GA (2020)

Honors & Awards

  • Achievement Medals (2021, 2023, 2024)
    Arizona Army National Guard

  • Expie Award | Best Use of Data (2021)
    Iterable

  • Honor Graduate (2020)
    U.S. Army Cyber Center of Excellence

  • Addy Award (2017)
    American Advertising Federation Tucson