Zillow Group / Operating model
A shared way to get from brief to launch.
Shared intake, sprint planning, QA, and launch practices that helped teams coordinate delivery.
THE GOAL
What needed to work better.
Make marketing delivery more consistent across Consumer, B2B, and Partner Marketing, with clear handoffs and a shared way of working.
MY CONTRIBUTION
From complexity to a working system.
I standardized intake and project tracking in Jira, coordinated sprint planning and QA handoffs, and documented practices for cross-functional teams. In my 2024 annual evaluation, my manager credited the team under my leadership with nearly 600 resolved Jira tickets across campaign launches, troubleshooting, and product enablement.
- 01
Structured intake
- 02
Sprint planning
- 03
QA & ownership
- 04
Launch & learn
THE OUTCOMES
What changed.
and documented handoffs across teams
Jira tickets resolved by the team in 2024
2024 revenue from the team’s paid email products
These outcomes describe specific work during my time at Zillow Group. The dates above are my employment period, rather than a project completion date.
THE TAKEAWAY
A workflow becomes useful when people can follow it consistently. Clear ownership, reusable templates, and predictable handoffs matter as much as the platform underneath.
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For career conversations, speaking, or a thoughtful exchange about governance and marketing technology.